One Thing to Stop Doing in Your Travel Business This Month

Growth is often framed as adding more—more platforms, more offers, more content, more hustle. But mature travel businesses are built just as much on what the owner deliberately refuses to do. One of the most underrated power moves you can make is to choose one business habit, offer, or pattern to stop.

Why subtraction can be a growth strategy

Every task and offer in your business comes with a hidden cost: time, energy, decision fatigue, and opportunity cost. When you keep saying yes to things that no longer serve you, you silently say no to the work that could actually move the needle.

Common candidates to stop include:

• Creating complex itineraries for clients who refuse to commit
• Answering inquiries via every channel at all hours
• Maintaining low-margin offerings that consume high levels of support
• Saying yes to unaligned partnerships out of guilt or habit

Stopping is uncomfortable because it can feel like risk. But not stopping is often riskier; it traps you in a business that looks busy but does not build long-term stability.

How to decide what to stop doing

Use three questions to identify what needs to go:

• Does this activity move me toward the business I truly want—or just keep me busy?
• Would I add this to my business today if it didn’t already exist?
• If I stopped this for 90 days, what might it open space for?

Your “one thing” to stop should create noticeable relief. It might be a service you quietly retire, a communication boundary you enforce, or a self-imposed obligation you release.

Making space for higher-value work

Stopping only matters if you reinvest the reclaimed time and focus:

• Replace low-value tasks with proactive marketing or higher-margin work
• Use the freed capacity to improve client experience for your best travelers
• Invest in building assets (like email sequences or signature frameworks) that compound over time

Healthy businesses are edited over and over again. Each time you choose to stop something that no longer fits, you are honoring your role as a strategist—not just an order-taker.

If you want peer support as you refine and simplify your business model, connect with other serious travel entrepreneurs inside the Travel Marketeers private Facebook group: https://www.facebook.com/groups/travelmarketeers. For more live training on building a lean, effective travel business, tune into Travel Marketeering Live on WorldVia Travel Network’s YouTube channel: https://www.youtube.com/@WorldViaTravelNetwork.