If you’re an independent travel advisor, you probably didn’t get into this business because you love funnels and dashboards.
You got into it because you love travel.
You love helping people experience something phenomenal.
And, if you’re honest, you’d really like this to be your full-time, thriving career—not a side hustle that surprises you with a good month every now and then.
But here’s the tension I see over and over:
- One month: you’re buried in quotes and bookings.
- The next month: you’re refreshing your inbox, wondering where everyone went.
It’s not that you’re not working hard. It’s that you’re missing a simple blueprint under all that effort.
As Chief Travel Marketeer (Chief Revenue Officer) at WorldVia Travel Network, I’ve spent years helping advisors and agency owners solve that exact problem. Out of that work has come what I call the Thriving Travel Advisor Blueprint.
It’s a 5-step framework designed specifically for travel advisors who want to move from “random bookings” to a more predictable, sustainable business that can actually support your life.
Here’s how it works at a high level.
Step 1: Marquee Travel Win
Every thriving travel advisor has at least one Marquee Travel Win—a real trip you’d proudly put your name in lights for.
It’s the trip where you can say:
- “These are exactly the kind of travelers I want more of.”
- “Here’s the transformation they experienced because they didn’t DIY this online.”
- “I know the steps to create this result again and again.”
Your Marquee Travel Win becomes the foundation of:
- How you talk about what you do
- The offers you create
- The clients you attract
Do this:
Take 10 minutes and write down one trip from the last few years that you’re genuinely proud of. Then answer three questions:
- Who was it for?
- What changed for them because of you?
- How did you do it, step by step?
That’s the raw material for your Marquee Travel Win.
Step 2: Become Known for Travel
For the last eight years, I’ve been teaching a class called "Become Known for Travel." Step 2 of this blueprint builds directly on that idea.
Here’s the hard truth: your travel business is downstream from attention.
If your ideal travelers don’t know you sell travel, they can’t choose you.
Becoming Known for Travel is about consistently signaling three things:
- I sell travel.
- Here’s who I’m great at serving.
- Here’s the kind of trip I’m known for (your Marquee Travel Win).
To make that happen, three things have to line up. I call them:
- Show Up
- Stick Around
- Stand Beside
Show Up
Show Up means your ideal traveler actually sees you—over and over—so they can’t forget that you sell travel.
In practical terms, they need multiple touchpoints with you in a relatively short window. Think roughly 11 simple touchpoints in 90 days. Don't kill the messenger; data support this.
That doesn’t mean 11 viral hits. It means 11 reminders that:
- You exist
- You sell travel
- You help people like them
Short-form content is perfect for this.
I tell advisors to pick one primary platform to get good at first—TikTok (my choice), Facebook, and/or Instagram. Become good at creating short-form content in one place, then repurpose that content on the others.
Do this:
- Choose your primary short-form platform:
- TikTok (my recommendation for discoverability),
- or Facebook Reels,
- or Instagram Reels.
- Commit to 3–5 short videos or posts per week that clearly show:
- You sell travel
- Who you help
- The kind of trips you’re great at (your Marquee Travel Win)
- Then repurpose:
- Take that primary content and repost it to the other platforms you use.
Your job is not to go viral. Your job is to Show Up enough that your people can’t forget you sell travel.
Stick Around
Stick Around means your ideal traveler spends real time with you—enough that they feel like they know you and trust you.
In practice, that usually means 2–7 total hours of long-form content with you over a few weeks or months—hearing your stories, your perspective, and your advice.
For travel advisors, that long-form time can look like:
- Webinars or workshops
- Facebook Lives (especially in a group)
- A simple email nurture sequence
- Destination or trip-planning guides
- Longer-form video content
Do this:
- Use your primary short-form platform (TikTok, Facebook, or Instagram) to Show Up and get discovered.
- Use Facebook and email to help people Stick Around:
- Invite people from your short-form content into your email list and/or a Facebook group.
- Run a monthly live, Q&A, or webinar where they can spend 30–60 minutes with you.
If you want people to book with you instead of a website, they need to feel like they know you. That doesn’t happen from one post. It happens from hours of you showing up and serving.
Stand Beside
Stand Beside means you’re visually and publicly standing next to brands that match the level of travel you want to sell.
People look at who you’re associated with and ask, “What kind of brands does this advisor sit next to?” That tells them a lot about your price point and professionalism.
For travel advisors, this is where your partnerships and affiliations matter:
- Key supplier brands that match your Marquee Travel Win (cruise lines, resorts, tour operators)
- Industry affiliations (CLIA, ASTA, awards)
Do this:
- Choose 4-6 brands you want to be visually associated with:
- 4 key suppliers that match your niche
- Any relevant industry logos or awards
- Make sure those show up:
- On your Sites page and Trip-Ready landing pages
- In your social media cover images and pinned posts
- In your email footer and any webinar slides
If you want to sell luxury experiences, you need to Stand Beside luxury brands in your marketing.
People take their cues from who you’re next to.
Step 3: Trip-Ready Signals
Likes and views are nice. They do not, however, pay your mortgage.
You need Trip-Ready Signals—clear actions from travelers that say, “I’m open to planning a trip with you.”
A Trip-Ready Signal might be:
- Filling out a trip planning form
- Downloading a guide or checklist
- Registering for a webinar
- Replying to an email with specific trip questions
Some of these are softer hand-raises. Some are full “I’m ready to go” moments. But they are all raw material for your future bookings.
Do this:
Ask yourself: “If someone saw my content today and wanted help, is there a clear, easy way for them to raise their hand?”
If the answer is “not really,” your next move is to create one simple page or form that says:
“Tell me about your trip idea, and I’ll tell you how I can help.”
Step 4: Booking Pathway
Once someone raises their hand, what happens next?
For many advisors, the honest answer is: “It depends.”
That’s exactly why results feel inconsistent.
Your Booking Pathway is the simple, repeatable journey from:
Leads → Conversations → Proposals → Bookings
When you define and track each stage, you can:
- See where people are getting stuck
- Improve your discovery calls and follow-up
- Turn more of your existing interest into actual bookings
This is where tools like Email+, Sites, PRO CRM, and Proposal Builder inside WorldVia PRO Suite become powerful—but the idea itself is simple.
Do this:
Think about the last 30–60 days and estimate:
- How many people raised their hand?
- How many real conversations did you have?
- How many proposals did you send?
- How many bookings did you close?
Even rough numbers will show you where the leaks are in your Booking Pathway.
Step 5: Turn Up the Volume
Steps 1–4 build your foundation.
Step 5 is where you Turn Up the Volume on what’s already working.
This is not about becoming a math-obsessed CEO. It’s about knowing your business well enough to say:
- “When I do more of this, I reliably get more of that.”
Turning Up the Volume means:
- Knowing your average commission per booking (especially for your Marquee Travel Win)
- Having a rough sense of what you’re willing to invest (time, money, partnerships) to get one new client
- Doubling down on:
- The posts that actually lead to Trip-Ready Signals
- The events that consistently produce inquiries
- The partnerships that send you great clients
You’re not reinventing your business every month. You’re turning up the volume on the parts that already work.
Do this:
Grab a piece of paper and write:
- “Average commission per booking: ____”
- “What I’d be willing to invest to get one new client: ____”
Even that simple awareness changes how you think about your time, your marketing, and your growth.
Why This Matters for Independent Travel Advisors
Most independent advisors I talk to are not chasing “expansion” in the corporate sense.
They’re chasing something more personal and more important:
- “I want this to be my full-time job.”
- “I want consistent income I can count on.”
- “I want to feel like a real, thriving travel professional.”
The Thriving Travel Advisor Blueprint is my way of giving you a clear, simple structure for that.
It gives you:
- A language for how your business actually works
- A way to see what’s missing
- A framework you can use to grow without burning out or guessing
And you don’t have to build it alone.
As Chief Travel Marketeer at WorldVia Travel Network, my work is to take this blueprint and help advisors implement it using the tools, education, and support we’ve built—Sites, Email+, PRO CRM, coaching, community, and strategic supplier partnerships.
Your Next Step
If this framework resonates with you, here are two easy ways to stay in the conversation and start putting it to work:
-
-
Talk with My TeamIf you’d like to see how the Thriving Travel Advisor Blueprint could look inside
your business—and whether WorldVia Travel Network is the right partner to help you build it—schedule a conversation with my team.
→
Click here to schedule a convenient time to speak with us
You don’t have to settle for a business that’s always up and down.
You can build and follow a reliable blueprint that lets you truly thrive as a travel advisor.