WorldVia Travel Network's CORE Returns with Curriculum Rooted in Marketing Framework

ATLANTA, GA– WorldVia Travel Network today announced the 2026 return of CORE, its one-day, in-person sales and marketing intensive in Atlanta at the AC Hotel Atlanta Downtown. Designed as a focused workshop, CORE will once again give advisors the rare opportunity to walk away with a fully built strategy that aligns every marketing effort to their revenue goals for the year ahead.

CORE, set to take place December 5, is a part of WorldVia Academy, WorldVia’s comprehensive hub blending in-person and virtual programs. This year’s event will build on the success of previous versions and continue to leverage WorldVia Academy’s proven framework, guiding advisors through every stage of their business strategy. That includes clarifying their brand and ideal audience, lead generation, client retention, referrals, email marketing, and content planning.

The CORE curriculum comes from the principles of WorldVia’s Travel Marketeering, where advisors are taught to be better marketers through systems. Throughout the day, participants will step away from the daily demands of their business to focus on a structured, numbers-first approach to growth, mapping out realistic sales targets and then constructing a marketing plan for the coming year that will guide them in achieving those goals. [ES1] [EG2]

Led by Director of Member Development Erica Scannelli along with WorldVia Chief Revenue Officer, Joshua Harrell, CORE brings together WorldVia’s in-house experts and a slate of guest “professors” from across the travel industry.

"Our advisors who attend CORE are especially engaged, and that’s because of the way we structure this event in particular,” said Scannelli. “Setting aside time specifically for business planning is something that we’ve seen pay huge dividends for our advisors, and that’s what we provide with this session.”

CORE is designed for both newer and experienced travel advisors who are ready to plan with purpose. By the end of the day, participants will leave with a customized 2027 sales and marketing plan, prioritized action steps, and a system they can use year after year to attract clients, convert more leads, and expand their businesses’ reach.

The event environment remains intimate and highly interactive to ensure advisors receive individualized support and have space to ask questions, test ideas, and refine their plans in real time.

“Being able to provide face-to-face training is one of the things that WorldVia does best,” said Harrell. “It’s extremely rewarding for myself and for our team to observe the moment things start to click for our advisors. We’ve seen the impact and the results an event like CORE can have, and we can’t wait to welcome a new room of advisors later this year.”

Attendance will be limited to preserve the hands-on format, and WorldVia will again offer a select number of sponsorship opportunities for supplier partners looking to connect with serious, growth-minded travel entrepreneurs in a focused setting.

About WorldVia Travel Network

WorldVia Travel Network is a recognized top-producing host agency in the United States, known for its rapid year-over-year growth and industry leadership. WorldVia continually drives value for independent travel agency owners and advisors through innovative technology, best-in-class learning and development experiences and exclusive access to travel products that deliver a true competitive edge. With a proven track record of production and a relentless focus on member success, WorldVia is the preferred partner for travel professionals seeking to build, scale and lead thriving businesses. WorldVia Travel Network is part of WorldVia Travel Group, founded in 2014 by CEO Jason Block, a multi-brand travel and technology company that owns and operates leisure and corporate travel businesses as well as proprietary platforms that power travel advisors and their clients. Learn more: www.worldviatravelnetwork.com and www.worldvia.com.