Host Agency vs. Going Independent: What’s the Real Difference?
Starting a travel business is an exciting journey, but one of the first decisions you’ll face is whether to join a host agency or go fully independent. Both paths have their merits, but they come with distinct differences in fees, support, community, and technology.
Let’s break it down to help you make the best choice for your goals.
1. Fees: What Are You Paying For?
When you join a host agency, you typically pay a membership fee and/or a commission split in exchange for access to resources, tools, and support. These fees often cover essentials like education and training, support, Errors & Omissions (E&O) insurance, marketing support and tools, and access to supplier relationships which unlock higher commission rates, exclusive promotions, FAM opportunities and more.
On the other hand, going independent means you’re responsible for all costs, from setting up your business to securing and maintaining insurance and various technology platforms to build your client base and run your business. This can also lead to higher upfront expenses and ongoing operational costs.
While going independent gives you complete control of your business, you can also retain full autonomy of your brand and business as an independent contractor with WorldVia Travel Network as your host agency.
2. Support: Are You Going It Alone?
One of the biggest advantages of joining a host agency is the support system. Host agencies like ours offer one-on-one coaching, training programs, and access to a team of experts who can guide you through challenges—not to mention a built-in community. Whether you’re navigating supplier relationships, marketing strategies, or complex bookings, you’re never alone.
Independent advisors, however, must rely on their own knowledge and resources. While this can be empowering for seasoned professionals, it can feel overwhelming for those new to the industry.
3. Community: Who’s in Your Corner?
Being part of a host agency means joining a community of like-minded travel professionals. This network can be invaluable for sharing ideas, learning from peers, and building relationships with industry leaders.
At WorldVia Travel Network, we foster a vibrant community through in-person events, online communities, virtual training sessions, and networking opportunities like our annual WORLD conference and through other events like Accelerator, Forums, our CORE Summit, and more!
Independent advisors often miss out on this sense of camaraderie. While they can still connect with others in the industry, it can require more effort to build those relationships without the structure of a host agency.
4. Technology: Tools to Power Your Business
Host agencies invest in cutting-edge technology to streamline your business operations. From travel trained AI tools and integrated booking platforms to marketing automation tools, these resources save you time and help you attract more clients.
At WorldVia Travel Network, our PRO Suite includes everything from lead generation tools to customizable marketing campaigns, designed to boost your productivity and brand awareness.
As an independent advisor, you’ll need to research, purchase, and manage your own technology solutions. This can be time-consuming and costly, especially if you’re unsure which tools are best suited for your business.
Which Path Is Right for You?
The decision between joining a host agency and going independent ultimately depends on your goals, experience, and resources. If you value support, community, and access to advanced technology, the right host agency can provide the foundation you need to thrive.
At WorldVia Travel Network, we’re here to empower travel entrepreneurs at every stage of their journey. Whether you’re just starting out or looking to take your business to the next level, we offer the tools, support, and community to help you succeed.
To take the next step and explore how WorldVia can support your business as your host agency, feel free to contact our Expansion team at hello@worldvia.com.
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