Showing Your Work: Behind-the-Scenes Moments That Build Trust

Travelers do not just buy itineraries; they buy the unseen care, thought, and expertise behind them. When you share behind-the-scenes moments from your work, you invite your audience into the process that makes you worth hiring.

Why behind-the-scenes builds credibility

To a traveler, a finished trip can look effortless. What they do not see is:

• The hours spent narrowing down the right suppliers and routes
• The contingency planning for missed connections and weather
• The quality checks that catch details before they become problems

When you pull back the curtain on even a small moment—editing an itinerary, mapping out a client journey, negotiating with a supplier—you help prospects understand what they are paying for. That transparency is not about bragging; it is about education.

What to share (and how to frame it)

You do not need a studio setup or perfect aesthetic; you just need intentional framing. Consider sharing:

• A snapshot of your screen (carefully cropped) while comparing flight options and explaining how you think beyond just “cheapest fare”
• A photo of your notes from a strategy call with a returning client, highlighting how you remember their preferences
• A clip of you mapping out your week, showing dedicated blocks for client care, marketing, and learning

Always connect the behind-the-scenes moment to what it means for your clients: less stress, better experiences, and a smoother journey.

Turning everyday work into meaningful content

Make it a habit to ask, once per day: “What am I working on right now that my audience doesn’t know I do?” Then:

• Capture a quick photo or short video
• Write 2–3 sentences linking the task to your standards and care
• Share it on the platform where your ideal traveler is already hanging out

Over time, these small glimpses compound into a powerful narrative: you are not a hobbyist booking trips; you are a serious entrepreneur stewarding someone’s travel dreams.

If you want prompts, examples, and feedback on this kind of authentic content, join the Travel Marketeers private Facebook group here: https://www.facebook.com/groups/travelmarketeers. For ongoing live sessions on content, visibility, and trust-building, subscribe to Travel Marketeering Live on WorldVia Travel Network’s YouTube channel: https://www.youtube.com/@WorldViaTravelNetwork.